Multimedia Development and Design

Following a few simple rules ensures a productive experience for my clients and their customers:

Integration

Determine lines of communication and key players, brain-storm, fact-find, questions, questions, more questions...with the goal of developing a variety of ideas and possible solutions to meet client needs using information design and hierarchy.

Scope

Discover the depth and breadth of the web experience that the client expects while establishing boundaries regarding resources. Utilizing flowcharts, storyboards and scripts, sketches of possible design ideas emerge from collected data. Once a good image of appropriate design emerges to best meet client expectations, resources and budget can be addressed.

Timeline

Develop a calendar of events and deadlines including brainstorming, storyboards, writing, design, resource management, coding, and testing dates for Alpha, Beta and Gold presentations.

Cost

Manage revenue flow by creating clear cost information, deposit expectations and payment schedules. Create realistic expectations for clients regarding product development and alterations while meeting budget restraints.

Quality Control

Establish quality guidelines and continually test a broad set of parameters including information hierarchy and design.

Human Resources

Determine talent and technical resources required to meet client expectation within financial boundaries.

Communications

Ensure PM is the go-between for decision makers and creative team, creating efficient information flow.

Risk Management

Through testing, adherence to time-lines, budget and resource management, risk of loss, error or customer dissatisfaction can be minimized.

Closure

Client satisfaction is assured through in-depth fact finding, product development and testing. By meeting and beating deadlines and satisfaction benchmarks the PM will influence successful delivery of quality web experiences gaining satisfied clients and referrals.

Of course, I recognize that each situation is different and the importance of remaining open to new information from clients, designers and end-users affect production but adherence to management principles can minimize cost over-runs, delays and client dissatisfaction.

http://www.pauldusold.com

I'm very proud to be working with Paul DuSold, a Philadelphia painter, a bit of a Luddite, who needed to update his online portfolio. Through negotiation we arrived at many conclusions that will enhance his presence in the crowded online art market. I helped him to reduce costs and redirect funds to other promotional efforts like brand identity items: business cards, postcards and advertising. I exceeded Paul's expectations by creating groups of color-ways, font selections and menu layouts that enhanced his web presence and created new information routes for clients and galleries to reach him. The site is still under construction but even with the pending changes Paul's on-line gallery is easier to navigate and more visually striking. The feedback has been excellent and has already produced referral inquiries.

As a Sales Manager at AT&T I was responsible for the results of a team of sales professionals including training them for new products and services, coaching and evaluation of team members, creating promotional events, developing action plans for productivity improvement and managing a budget. I was successful, often ranking in the top 10% nationwide, by managing my action plans and continually updating action items. I enjoy working with business professionals, helping them achieve their goals through skills and services I can bring to the situation. Now as a designer I am combining my communication skills with my artistic sensibility in a way that is satisfying for clients and myself.

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